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Majic in the Morning Blog


Hidden Secrets of Corporate Logos - It?s fun to find them!

from the corporate logo's blog

FedEx Logo

The last FedEx logo designed by Lindon Leader, is on top of my list. I am sure until now everyone must have noticed the hidden white arrow between “e” and “x” letters, symbolizing the “movement” but I find this concept irresistibly intelligent.


Hartford Whalers

At first glance, the old Hartford Whalers logo clearly shows a whale’s tail and a green W. Look closer, though, and you’ll see that the white space forms an H, for Hartford.

Toblerone Logo

Yummyyy…I am loving to analyze my favorite choclate logo.You must be thinking what is there to find out as it clearly shows the Swiss Alps? It might be as Toblerone originated in Bern, Switzerland - A city whose name is rumored to mean, “City of bears”. But when you look at it again you will find  a bear in the logo. Incredibly surprising that we had it several times but never noticed it, right?

SUN Logo

The SUN Microsystems logo was designed by Stanford University’s professor Vaughan Pratt, who skillfully arranged the letters “U and N” adjacent to each other forming the alphabet“S”, when seen in perpendicular direction.

07/12/2011 7:03AM
Hidden Secrets of Corporate Logos - It’s fun to find them!
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