3 Reason Why This Is My New Favorite Summer Lipstick

July 18, 2017

I used to live in NYC and work for the largest beauty company on the planet (hint: HQ in Paris) so I like to think I know a thing or two about really good beauty products. It's not everyday you run across something that really makes an impression so when it happens, one tends to be excited to share the discovery. Last month a friend gave me a creamy lip color made by Fresh and the honeymoon is still going strong. It's become my "go to" lipstick this summer and this is why:

1. I love the color. Simple and beautiful. It's called Blush and it's a pinkish color that enhances my lips in the loveliest way -- not too sheer, not too opaque. It just adds that extra something-something when you want a polished look without going for lipliner and gloss which can feel heavy. It has a subtle shimmer to it that looks even more gorgeous at night. Sexy.

2. It feels amazing. Fresh calls it a lip treatment and if feels as good on my lips as the balm I have to use every night before bed. I don't know about you but my lips are always dry -- even in summer -- so bedtime lip moisturizer is a must. This feels immediately comforting but not at all heavy. And after it's worn off, my lips still feel nice for a few hours afterward.

3. It has staying power. Usually when a lipstick is good for your lips it goes on looking great, but disappears rather quickly. This creamy formula surprised me by staying present even through dinner. When I saw my lips in the bathroom mirror, I was surprised to see that I still had shimmer on the outer third of my lips!

They have just a few other colors and I'm looking forward to trying a couple more. I'll let you know how it turns out!